What is the New Products Launch Pad?
The New Products Launch Pad (NPLP) is a website/portal/database/news service that allows manufacturers and suppliers of natural/specialty/supplement products to introduce and promote their new products and ingredients to retailers, companies and individuals who are interested in learning about these new products.  

What qualifies as “new” product?
A product is defined as “new” if it meets any of the following criteria:
- The ingredient or product was launched within the past 12 months.
- A new ingredient has been added to the product within the past 12 months.
- New packaging or labeling was introduced to the market within the past 12 months.
- The product is a new flavor, size or dosage.

What products can be listed on the New Products Launch Pad?
The New Products Launch Pad is designed with dietary supplements, natural personal care products, cosmeceuticals, natural home products, natural, organic, specialty, kosher and ethnic foods & beverages and the ingredients used to make them in mind.

How much does it cost to list a new product or ingredient?
All listings require an investment of $99.

What's the difference between a "basic" and "enhanced" listing?
Your Enhanced product profile ($99) will have ALL the information retailers and industry executives REQUIRE when making purchase decisions.

This includes a full-color product photo, a 500-character description, company contact information, hotlink to the company website, up to two structure function claims, a qualified health claim, an unqualified health claim, 500-characters of product benefits, ingredient information, distributor & broker information, category & subcategory information, sales channel information, and full order information including optional 'request sample' function.

What happens once I submit my listing?
New product listings must pass New Hope Natural Media’s editorial filter and standards approval process before going live on the NPLP website. This process should take between 5-10 business days.

Who will edit my listing?
New Hope employs a number of in house and freelance editors with natural products industry experience who will review each listing and remove unnecessary or excessive “marketing” copy to make sure the viewer's experiences are both efficient and effective.
New Hope reserves the right to eliminate and/or edit any product information in this cause, and all New Hope edits are final.

Can I edit my listing after submitting it?
No. New Hope Natural Media will be reviewing your listing for standards approval and editorial content. Listings will not be reviewed by or edited by the listing companies after submission to NPLP. For listing guidance, see “How do I craft my listing to best meet NPLP’s listing style?”

What is the status of my new product submission?
Once logged into My Launch Pad, you can view the status of your new product submissions.

How do I craft my listing to best meet NPLP’s listing style guidelines?
Be efficient. In our research, retailers and manufacturers have told us that they are not looking for the standard “flowery” and excessive marketing copy in NPLP product listings. Avoid terms and phrases such as: world’s greatest, most effective, world’s leading, top, leading, etc. which take up precious room for simple and to-the-point descriptions. Do not compare or contrast your product to any other specific product on the market manufactured by another company. Ensure product titles are as short and descriptive as possible.

What New Hope Natural Media standards must be met?
Listings are reviewed and evaluated for their compliance with the New Hope Standards, including FDA and FTC regulations. If anything in the product listing contains language that does not meet the Standards or federal regulations, then the listing will be rejected and the listing company notified. The company must agree to change or remove the non-compliant claims in the re-submission, if they choose to do so, and pass standards once again, to be listed on the New Products Launch Pad.

Who will view my listing?
The NPLP listings are public so anyone can view your product listing. However, New Hope will be specifically targeting natural, specialty & conventional retailers to view Consumer Goods listings and manufacturers of finished goods to view Ingredients listings. NPLP publishes frequent listings updates to subscribers of both ingredient and finished product databases and new listings also appear in the Natural Foods Merchandiser e-newsletter and in the monthly NPIbuzz newsletter offered by NPIcenter.

Am I required to send a sample to a retailer that requests a sample?
No, though we strongly encourage listing companies use the “Request a Sample” option to develop new sales opportunities.


Standards

Why is New Hope policing and regulating the industry this way?
Our Standards are only for New Hope’s magazines, expos and online properties. We believe it is in the best interest of suppliers, manufacturers, distributors, retailers and consumers of natural products to do everything we can to help assure the quality of products and the accuracy of information being displayed at our expos, in our magazines and on our websites.

Why is my company being singled out by New Hope’s Standards Department?
Your company is not being singled out. New Hope has worked with thousands of exhibitors and advertisers to help bring their marketing materials into compliance with our Standards and federal laws. We make every effort possible to review all of the content submitted for listing on the New Products Launch Pad.

What materials are you looking for when you ask for substantiation of a health claim?
In general, we wish to have two clinical trials on a specific product or ingredient. Two scientific studies would be acceptable if the nature and quality of the research is relevant. A bibliography of research is not acceptable unless accompanied by the actual studies.

Where can I get more information on the New Hope Standards department, process and guidelines?
http://www.newhope.com/standards/
http://www.cfsan.fda.gov/~dms/dsclmgui.html

Who should I contact if I have a question about New Hope's Standards?
Michelle Kelly, mkelly@newhope.com
Standards Coordinator
303.998.9176

Don McLemore, dmclemore@newhope.com
Vice President of Standards
303.998.9524

Steven Taormina, staormina@newhope.com
Expo Standards Manager
303.998.9390

 

How do I submit a product review?
One of the most valuable functions in NPLP is the ability for users to submit product reviews and feedback. To submit a review, first register via the My Launch Pad. Next go to the product listing and click on “Review this product.” In the Review form, make sure to submit fair and balanced reviews as well as rate each product.


New Hope Publishing New Products Promotion Programs 

Delicious Living On the Shelf - $1,995
On the Shelf is a cost-effective way to get your new product release into the hands of health-conscious consumers. Just send us some copy, a jpeg picture of your product, and it’s ready to be seen by more than 1 million people.
50-60 words
Advertising standards are enforced on editorial content, no aggrandized claims regarding effect.

Delicious Living eNewsletter New Product Showcase - $600/issue
This allows companies to announce and highlight their new product in the Delicious Living eNewsletter Product Showcase section.
Reach: 15,000 subscribers
Technical Specifications:
- Product name
- Description: 50-words maximum
- URL for the reader to get more information
- Product photo: GIF/JPG, 150 x 150 pixels max, 10KB max

Natural Foods Merchandiser New Product Review - $1,495
Circle-reply card/lead generator in NFM
NPLP listing number in New Product Review connects print with online promotion programs.
Advertising placement available in all ad sizes
Approx. 3" x 3", four-color photo, 50-60 word text
83% of NFM readers are interested in new products. The best way to introduce them to your new product is New Product Review.
Published as a special section each month in NFM, it gets your products in front of retailers looking for the next hot product trend.

Natural Foods Merchandiser eNewsletter New Product Showcase - $600/issue
This allows companies to announce and highlight their new product in the NFM/Expo eNewsletter Product Showcase section.
Reach: 15,000 subscribers
Technical Specifications:
Product name
- Description: 50-words maximum
- URL for the reader to get more information
- Product photo: GIF/JPG, 150 x 150 pixels max, 10KB max

Functional Ingredients eNewsletter New Ingredient Showcase - $600/issue
This allows companies to announce and highlight their new product in the Functional Ingredients eNewsletter Product Showcase section.
Reach: 15,000 subscribers
Technical Specifications:
- Product name
- Description: 50-words maximum
- URL for the reader to get more information
- Product photo: GIF/JPG, 150 x 150 pixels max, 10KB max

NPIbuzz New Product Feature - $500/issue
This allows companies to announce and feature new products in a monthly industry recap combined with product-related  press releases from around the industry.
Reach: 7,500 subscribers
Technical specifications:
- Product name
- Description: 50-words maximum
- URL for the reader to get more information
- Product photo: GIF/JPG, 300 x 225 pixels max, 25KB max

Natural Products Expo New Products Promotion Programs

New Products Showcase - $250 each
Buyers shop the showcase and are directed to the sponsor’s booth. Via scanners, the sponsor also receives post show leads for further follow up.
Products must be less than 12 months old, have had new packaging or new ingredients introduced, or have never been exhibited at any previous Natural Products Expo to be considered new.
Sponsors choose one of 14 categories in which to display their products. Includes a sign with company name, booth number, and lead generation number for post show follow-up. With the purchase of a showcase, sponsors can add a listing in the Expo New Products Directory for $150 ($250 value).

New Products Directory Listing - $250 each ($150 each with contracted New Product Showcase space)
Natural Products Expo produces a supplemental booklet to enhance the New Products Showcases.
Co-branded with The Natural Foods Merchandiser.
Includes a 50-word product description, photo and contact information including contact name, address, phone, fax, email, website and booth #
Photo: black and white, PhotoShop.EPS or .TIFF file- 150 dpi or higher

New Product Directory Advertisement - $3,000 - $6,000
Allows companies to highlight their products by placing an ad in the increasingly popular New Products Directory. 4-Color, Full Page (back cover) - $6,000
Black & White, Full Page (inside covers) - $3,000

New Products Directory Bookmark - $5,000
This bookmark allows companies to advertise their booth number or show specials on a highly visible insert in the New Products Directory.
Company may include address, telephone number and booth number on bookmark
Exclusive sponsorship Bookmark to be inserted in New Products Directory

Product & Sales Channel Definitions

Sales Channels

What is the Natural/Specialty Retail channel?
The Natural/Specialty Retail channel represents natural/health food stores, vitamin/mineral/supplement stores, spas & health clubs, specialty pet retail and other specialty retail outlets.

What is Conventional Retail channel?
The Conventional Retail channels represent conventional grocery, drug, mass merchandiser, club and convenience stores.

What is Direct to Consumer?
The Direct to Consumer channel category includes all non-retail sales channels. Direct includes mail order, multi-level/network marketing, practitioners and the Internet.

What is Mail Order?
Mail Order sales are defined as consumer purchases of nutrition products from direct-to-consumer sellers that utilize catalogs, direct mail or infomercials to reach their customers and facilitate sales.

What is Multi-Level/Network Marketing?
Also known as direct selling, the Multilevel Marketing channel consists of products or services marketed person to person by independent salespeople. Salespeople are commonly referred to as distributors, representatives and consultants. Products are sold primarily through in-home product demonstrations, parties and one-on-one selling.

What is the Practitioner channel?
Practitioner sales consist sales of products to consumers by practitioners. Included in the Practitioner channel are: Chiropractors, Traditional Chinese Medicine Specialists, Acupuncturists, Homeopathists, Massage Therapists, Naturopaths, Osteopaths, Aromatherapy Specialists, Faith Healers, Biofeedback Specialists, Mediatation/Relaxation Therapists, Hypnotherapists, Hydrotherapists, Ayurvedic Specialists, and Mainstream/Conventional Medical Practitioners (M.D.s, G.Ps, etc)

What is the Internet channel?
Internet sales, otherwise known as E-commerce sales, are defined as consumer purchases of nutrition products from direct-to-consumer sellers that utilize Internet websites to reach their customers and facilitate sales. Product Categories


Product Categories

What is a Vitamin?
Single and multi-vitamin supplements made of natural or synthesized vitamins. Vitamins are any of various organic or synthesized substances that are essential in minute quantities to the nutrition of most animals and some plants, act especially as coenzymes and precursors of coenzymes in the regulation of metabolic processes but do not provide energy or serve as building units, and are present in natural foodstuffs or sometimes produced within the body. Products in the vitamin category include: vitamin C, vitamin E, B vitamins, vitamin A/beta carotene, niacin, folic acid, multi-vitamin formulas and other single vitamins.

What is a Mineral?
Single and multi-mineral supplements made of natural or synthesized minerals. Minerals are solid homogeneous crystalline chemical elements or compounds. Products in the mineral category include: calcium, magnesium, chromium, zinc, selenium, potassium, iron, silica, manganese, boron, choline, iodine, phosphorous, copper, dolomite, multi-minerals formulas and other single minerals.

What is a Herb/Botanical?
Single herb or multi-herb supplements made primarily from plants or plant components. Products in this category include: echinacea, garlic, ginseng, ginkgo biloba, goldenseal, mahuang, psyllium, saw palmetto, cascara sagrada, cayenne, St. John’s wort, aloe, valerian, cat’s claw, grape seed extract, primrose, dong quai, pau d’arco, ginger, cranberry, milk thistle, yohimbe, bilberry, feverfew, green tea, pine bark extract, astragalus, chamomile, hawthorn, peppermint, slippery elm, vitex (chaste tree), Ayurvedic herbs, licorice, burdock, kava kava, rose hips, senna, willowbark, tumeric, rosemary, sasparilla, kombucha, mushrooms, pygeum, hops, horse chestnut, alfalfa, black cohosh root, chlorophyll, elderberry, eye bright, gotu kola, nettle, red clover, wild Mexican yam, fo-ti, olive leaf extract, oregano, fenugreek, guarana, gymnema sylvestre, kudzu, noni/morinda, cirturs aurantium, tribulus terrestris, huperzine A, barley, dandelion, spirulina, yucca, pycnogenol, etc.

What is a Sports Supplement?
Sports Nutrition products include all pills, powders/formulas and drinks (excluding Gatorade, Powerade, etc.) formulated to enhance physical activity whether it be endurance, strength, speed, or other athletic states. Sports nutrition products include: creatine, amino acids, protein formulas, fat-burners, ribose, HMB, Androstenedione and many others.

What is a Meal Replacement?
Shelf stable liquid nutritional formulas created primarily to substitute, but sometimes supplement, a meal. Some are enteral feeding formulas and some are weight loss formulas. Occasionally some are sold for medical purposes to frail or intestinally challenged people. Meal supplement products sold at retail include Slim Fast, Ensure, Nestle Sweet Success, Boost, Pedia Sure and Sustacal.

What is a Specialty/Other Supplement?
Supplements that do not fit into the other supplement sub-categories, including: glucosamine, melatonin, probiotics, DHEA, fish oils/shark cartilage, bee products, CoQ10, 5HTP, amino acids, homeopathic remedies, SAMe, chondroitin, probiotics, prebiotics, colustrum, other oils, other enzymes, other hormones, etc.

What is Natural Personal Care (NPC)?
Natural Personal Care products are health and beauty products derived from natural sources and that are, to varying degrees, free of pesticides, additives, preservatives and refined ingredients. Natural Personal Care products include shampoos, soaps, lotions, make-up and other natural toiletries.

What is a Natural Food/Beverage?
Natural foods focus on the health benefits of foods derived from natural sources and that are, to varying degrees, free of pesticides, additives, preservatives and refined ingredients.

What is an Organic Food/Beverage?
Organic foods, sometimes "certified organic," are not only free of chemicals, pesticides, hormones and antibiotics, but go beyond the human health consequences of conventional farming and food manufacturing to embrace principles of sustainable farm management, humane treatment of animals and the social impacts of food production.