The New Products Launch Pad (NPLP) is an online application/website/portal that enables manufacturers and suppliers of natural & specialty products to introduce and promote their new products to the natural products industry.

NPLP expands upon New Hope’s in person and in print product introduction solutions and works to eliminate communication disconnects between retailers, buyers brokers, distributors, manufacturers, marketers and suppliers when introducing new products.

Audiences & Objectives
- Enable manufacturers, marketers and suppliers of finished goods to easily and cost-effectively reach more retailers by launching new products in the natural products industry online.
- Enable suppliers of nutritional ingredients to easily and cost-effectively reach more finished goods manufacturers & marketers by launching new products in the natural products industry online.
- Enable retailers to efficiently learn about new products and connect with finished goods manufacturers, in an independent environment, and through a new medium for communication. 

The primary audience focus is North American natural products retailers. However, the NPLP site is designed to accommodate international and conventional retail participation.  

Manufacturers & marketers are also encouraged to review new nutritional ingredients in NPLP's New Ingredient section.

For more information about the New Products Launch Pad, call New Hope at 303.939.8440. 

In partnership with: